Firefly AV is an AV hire and event production company based in Leeds and Preston that delivers end-to-end esports production UK-wide, from Absen LED stage walls and multi-camera broadcast crews to live streaming and comms. A capable esports AV production company UK organisers can actually rely on will own its Sennheiser mics and Allen & Heath consoles rather than sub-hiring them in. Read on for the checklist, or skip straight to requesting a scoped quote.
TL;DR:
- Most broadcast complexity, camera count, and LED wall size significantly influence costs, with multi-day events often exceeding hundreds of thousands of GBP.
- Reliable network provision requires dedicated fibre and bonded encoders, with backup links essential to prevent stream disruptions during live events.
- Organisers should demand owned inventory, a dedicated project manager, and tested network capacity to reduce the risk of technical failures.
- Cost breakdowns by role show that senior crew day rates can reach into the thousands, making detailed, itemized quotes essential for accurate budgeting.
- Permanent venue infrastructure with fiber and isolated power is preferable, but professional AV providers can deliver temporary solutions that meet high standards.
An esports AV production company handles everything between the game feed and the audience, whether that audience sits in a 200 seat regional venue or watches a bonded live stream at home. The job splits into distinct disciplines that a quote should itemise separately, not bundle into one vague “production” line.
Delivery tends to fall into three models. Dry hire means you get the kit and collect it, no crew attached, which suits organisers with their own technical team. Technician-attended hire adds one or two operators to run specific gear. Full managed production means Firefly AV supplies kit, crew and a project manager who owns the run sheet from load-in to strike.
A supplier’s inventory list tells you a lot. Expect names like Absen LED M2.9 Pro panels for the stage wall, Birddog PTZ cameras for player and crowd shots, Allen & Heath consoles for the audio desk, Sennheiser wireless mics for casters, DB Technologies speakers for the PA, and Lite Deck staging for the platform build.
Budgets scale hard with ambition, and the biggest swing factor is broadcast complexity rather than the venue itself. Three tiers cover most briefs organisers bring to a supplier.
Cost drivers worth interrogating in any quote include the network provision (dedicated fibre versus shared venue Wi-Fi makes a real difference), LED wall size in square metres, camera count, how many rehearsal days are built in, and travel or accommodation for crew if the venue sits outside their base city.
Multi-day mid-tier productions commonly run into the hundreds of thousands of GBP once broadcast infrastructure, crew days and LED hire are totalled, according to published industry cost breakdowns. Day rates for senior crew, a broadcast TD or lead camera operator, typically sit in the hundreds to low thousands of GBP per day, with stage managers and general camera operators usually below that. Get every day rate itemised by role rather than accepting a single lump crew figure. A vague “crew package” line is one of the easier places for costs to hide.
Network reliability decides whether a broadcast survives contact with reality. Ask any supplier for a fibre backbone into the venue, dedicated wired circuits for every encoder and camera feed (never rely on venue Wi-Fi for the broadcast path), and bonded encoders running on a clean pipe separate from public internet traffic. Redundancy matters more here than almost anywhere else in the build: a second encoder on a different network path is cheap insurance against a single dropped feed taking the whole stream down.

Player-facing kit has its own standards. Competitive play commonly needs 240Hz to 360Hz monitors, and each player station should sit on a dedicated 20A to 30A circuit so one competitor’s peripherals don’t brown out another’s rig. Booth sound attenuation matters too, since caster audio bleeding into player headsets undermines fair play as much as any technical fault.
On the production side, professional esports broadcasts now expect at least HD output, with top-tier events running full 4K pipelines, large LED walls and robotic camera systems. Centralised KVM and signal switching, alongside low-latency routing, keeps operations manageable and gives engineers a single point to manage redundancy from, rather than chasing faults across a scattered rig. UPS protection on every critical system, and a genuine rehearsal window before doors open, are non-negotiable line items, not nice-to-haves.
Two briefs illustrate how the tiers translate into an actual crew sheet.
Firefly AV’s client work, including projects for organisations like the BBC and Leeds City Council, keeps the same project manager on a job from first call to final strike. This matters when a broadcast fault needs someone who already knows the run sheet.
Ask suppliers to prove capability rather than describe it. Owned inventory (not third-party sub-hired kit), documented broadcast experience, and continuity of the same project manager across pitch and delivery all reduce the risk of a supplier handing your event to a stranger on the day.
Pro Tip: Ask for a sample run sheet from a previous event of similar scale. A supplier who can produce one immediately has done this before; one who needs a week to draft something bespoke probably hasn’t.
Red flags are usually easy to spot once you know to look. Vague answers about testing plans, no named kit list, and reliance on subcontractors who have never worked the venue before are the three most common warning signs organisers report after a broadcast goes wrong.
Firefly AV works from bases in Leeds and Preston across the UK, offering event production, LED wall hire, staging and technician support as a single managed service or as separate hire lines. The inventory includes Absen LED panels, Sennheiser wireless mics, Allen & Heath consoles, DB Technologies speakers, Birddog cameras and Lite Deck staging, available on dry hire or with a full crewed delivery. Clients including the BBC, Leeds City Council and the University of Bradford have used Firefly AV for live and hybrid production work.

The failures we see repeat themselves: network provision arranged too late, rehearsal time cut to fit the schedule, and nobody named as the owner of broadcast scope. Book bonded uplinks and confirm venue network capacity well in advance for a medium event. A venue with permanent fibre and isolated power beats the best temporary overlay every time, because temporary infrastructure only ever compensates for what the building lacks.
— Michael
Firefly AV owns its core inventory rather than sub-hiring it in, and keeps the same project manager and crew on a job from first pitch to final strike, so you’re not explaining your run sheet to a stranger on event day.

To get an accurate quote quickly, send over your event dates, venue name and city, expected audience size, broadcast requirements (camera count, streaming platform, LED wall dimensions), and a named point of contact. Firefly AV typically responds with a scoped estimate within a few working days once those details are in, and the project manager assigned at quote stage stays with the job through delivery. Start the conversation through the event production services page, or browse the full equipment inventory if you’re after a dry-hire quote instead of a managed crew.
For deeper technical detail, see Confetti X’s broadcast studio design for a purpose-built venue example, and Dante-enabled audio deployments in UK esports facilities for network audio standards.
The UK esports scene includes broadcast venues like Confetti X in Nottingham, competitive organisations, and AV production suppliers such as Firefly AV that handle the technical delivery behind live tournaments rather than running the leagues themselves.
Rockstar Games and Sony Interactive Entertainment maintain large UK development operations, though “biggest” depends on whether you’re measuring by revenue, headcount or game publishing output, and figures shift year to year.
Team sizes and rankings change constantly with sponsorship and roster moves, so there’s no single fixed answer; organisers researching a specific tournament should check current league standings rather than relying on a static list.
No single body owns esports; individual publishers control their own competitive titles and licensing (Riot Games for League of Legends, Valve for Counter Strike, for example), while tournament organisers and production companies like Firefly AV deliver the events themselves under those publishers’ rules.
Costs range from a few thousand GBP for a small regional LAN with basic camera and PA hire to hundreds of thousands of GBP for a multi-day championship broadcast with full crew and redundant infrastructure; Firefly AV provides scoped quotes once event details are confirmed.
No, but the venue needs adequate power and network capacity; permanent fibre and isolated circuits reduce risk considerably, and a production company can supply the LED wall, cameras and staging as a temporary overlay on top of standard venue infrastructure.